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Musings from the PerfectMail team about running an effective and efficient e-mail infrastructure - with an emphasis on e-mail hygiene and best practices.

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x 10 Tips to Avoid Spam Filters

Friday, July 25, 2014, 10:40

10 Tips to Avoid Spam Filters (Tips)

What can an organization do to avoid having its important email correspondence getting stuck in a spam filter. In this article anti-spam developer David Rutherford offers 10 tips for ensuring your email message get through the spam filters.

Thursday, December 19, 2013, 16:39

E-mail Infrastructure Worst Practices - Part 2

In this post, I cover two more things that you should never, ever do... Sending e-mail using your home broadband Internet connection, and Contracting out your bulk e-mail campaigns to the wrong partner.

Today, fast and reliable Internet connections (via cable, fibre and phone lines) are available to most people. Your Internet connection may even be faster than what you have at work.

Thursday, December 19, 2013, 09:56

E-mail Infrastructure Worst Practices - Part 1

There are some bad e-mail practices, that even the biggest companies engage in, that pretty much ensure that your e-mail will end up in a spam filter trash can... As a an antispam vendor we regularly see companies cut corners and make these critical mistakes: Deploying ad-hoc E-Mail Servers for E-Mail Marketing Campaigns, and... Buying E-mail Marketing Lists.

I'm going to begin this series of blog posts by talking about these two major mistakes you should never make...

Wednesday, November 20, 2013, 12:08

E-mail Free from Phishing

Evidence shows that there is a thriving black market for personal information. Almost anything that can be stolen can be sold to somebody.

How is this information stolen? By crafting e-mails that look like they came from a trusted site (your bank, a popular website, etc.) that lead you to divulge personal information.

Tuesday, November 19, 2013, 16:34

The Inbox Challenge

How many messages do you get a day? 20, 50, 100? Think again. I get between 200 to 400+ messages per day and sometimes as much as 500+ messages per day. How do you manage this much e-mail and still remain productive?

Monday, May 28, 2012, 16:39

Bonus scores (Spam Tips)

You can give negative spam scores to words and phrases in PerfectMail to drastically reduce your false positive rates.

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